The digital age has created a varied number of marketing methods for all kinds of products and services. Where commercial property is concerned, there is a huge possibility that one could lose focus on the central goals as an organization and this is where a building a Commercial Real Estate Marketing plan becomes critical to the success of the business.

While developing a strategy or a marketing plan, you should browse through the main components of the plan as given below and customize it to suit your marketing needs for commercial property:

The Planning stage: This stage is the foundation of creating any marketing strategy and it makes great business sense to ask yourself the following questions:

1.Has a budget been allocated for various marketing activities that have been planned?

2.Have you identified your competition, their marketing methods and their offerings and accordingly have you planned to set yourself apart from them?

3.Who is your target audience and what is the data you need from them? Preparing a detailed analysis is the key to this critical step.

Every marketing effort, online or offline needs, high quality images. At this stage, an investment in professional photographs will make great sense. Through these images, it is easy to weave a story around your property and bring it to life. Also by creating a unique identity and brand for your property, you can reiterate an image that helps in targeting a niche market, either residential or commercial property.

The Offline marketing plan: Online marketing has swamped every single business and seems like traditional methods do not stand a chance against them. However, traditional marketing methods or Offline marketing as it is known are proven ways of connecting to the audience and create an atmosphere of trust and confidence. This kind of approach helps us to create a personal bond with the investor or rental customer and adds a new dimension to the relationship.

You can generate a fair amount of business leads by working on the following strategies:
• Build a strong print media presence through newspapers and magazines
• Organize a networking event which helps you to meet your potential customer for commercial property and brokers who can support your effort.
• Making a substantial investment in creating collaterals of the property like brochures, marketing kits and flyers is a great idea and goes a long way in building a reputable image.

Online Marketing plan: The digital revolution has completely changed the way marketing is being approached and has eased the effort a lot too. However, it is essential to separate the clutter from a truly impactful marketing campaign and create a focussed online presence. A basic laundry list is provided below to help you select from the same:

• Digital brochures: Your website can have download options for specially created brochures which have well-expanded project details. They can be send to specific individuals or also as mass-mailing.
• Website creation: A website is more a necessity no than a luxury and creates a professional experience for your potential customer as it allows viewing of site location, project plan, amenities in a clear and easy manner.
• Social Media: This is the most potent weapon in a marketing plan arsenal and has to be used judiciously to create the impression of a professional organization.
By browsing through these varied yet effective methods of marketing any residential or commercial property, you can finalize your marketing plan and customize the same as per your specific requirements and achieve success in minimum time.

Australia is currently experiencing a massive boom in apartment developments, and the boom is anticipated to continue for a number of years. Where once off-the-plan apartments were only considered by investors, the massive boom has now opened the door for first-time home buyers as well.

Off-the-Plan Property Purchase – Meaning

You are purchasing “off-the-plan” when you are buying strata units and retirement village homes before the construction of the buildings are completed. The design of the building and sketches of its final appearance maybe included in advertising material and the property is also advertised for sale well before occupation is possible.

Off-the-Plan Property Purchase – Benefits

There are a number of benefits that you should consider when buying off-the-plan, such as:

>> Lock in a price – You will pay the current market price, even if the property is being completed in the future

>> Increase in property value – If you purchase the property off-the-plan today you may experience an increase in the property value when you settle 2 years later

>> Tax Advantage – If you are purchasing for investment purposes, it is important to speak to your accountant as you may be able to claim depreciation on your tax

>> Stamp Duty – Over the last 5 years, various stamp duty concessions have been offered in certain states and territories

>> Time to Save – If the construction of the property has not started you will have more time to save, and you will not need to borrow as much

>> More Affordable – If you buy early, it can be more affordable, because developers are keen to secure sales to enable the development project to go ahead

>> More time to shop around – You will have more time to shop around to find the best home mortgage that suits your budget

Off-the-Plan Property Purchase – Risks

There are a number of risks that you should consider when purchasing off-the-plan, such as:

>> Market Viability – If the market drops and you have paid too much for a property, you may find it difficult to obtain finance for the full amount

>> Rising Interest Rates – Interest rates can increase before you settle on the property

>> Occupancy – You will not be able to move in until the property is finished being built

>> Developer Bankruptcy – There is always the risk that the developer can go into bankruptcy before the project is being completed. You will need to ask: 1. will you get your money back, and 2. what guarantees do you have

>> Failed Expectations – You will not know who your neighbours are until you move in, and there is a risk that the quality of work does not meet your standards (i.e. buying property on paper without having seen the property is a significant risk)

Questions to help you make a Profitable Property Purchase

Before you sign a contract, you should ask questions to the property developer or builder. Here are some questions for you to consider when deciding to buy off-the-plan:

>> Is the contract complete? (i.e. the conditions of the contract should be closely checked)

>> Are there any penalties if you withdraw from the contract?

>> Can you visit the property site during construction? (i.e. you want to be able to check the location and see if other constructions in the area affect your view)

>> Can you make changes to finishes and fixtures?

>> What happens to your deposit if the developer runs into financial problems?

>> What does the purchase price cover? for example, are any of the following items part of the package and what is additional:

1. Fittings
2. Floor Coverings, and
3. Painting and Decorating

>> What happens if you identify any faults post-completion?

Important Reminder – You must exercise caution and seek appropriate legal and accountant advice before signing any documents or paying any money.

Seek Expert Help and get Quick Finance

Most brokerage firms recommend that if you are purchasing off-the-plan property, you must think carefully before entering into a contract. It is always advisable to take help of property finance experts because:

>> They can determine your overall serviceability position

>> They can calculate how much you can borrow

>> They know what the standard requirements are to buy off-the-plan

>> They can provide a much faster credit decision for you, provided they receive from you all the required documents, as soon as possible

>> They know numerous credit policies and procedures as they deal with lenders/credit providers on a regular daily basis

>> They will make sure that if you are buying property you have a minimum 5% deposit in Genuine Savings

Truly, property finance experts can help you in getting fast approval on your loan application. I hope this comprehensive manual has served its purpose of giving you complete knowledge of off-the-plan property purchase.

All the best for making a profitable investment!

New Delhi, Delhi, February 18, 2014–While the real estate sector worldwide is going through a tough time, the realtors came up with new investment schemes that proved out to be beneficial for both the project developers as well as the investors. Due to the global recession the real estate developers were facing shortage of liquidity. The main reason behind this was that they were getting no support from the financial institutions or banks who were lending them only at higher rates ranging between 18 to 24 percent. Thus, with this the project development works came to a halt for most realtors. However, they came up with some outstanding schemes that created a win-win situation for both the developers and the investors. It is the assured return plans in the real estate sector.
In India’s National Capital Region of Delhi and other nearby areas like Noida, developers adopted these investment policies and are now seeing growth. The assured return plans for commercial properties in Delhi NCR and Noida are quite lucrative to the investors. Developers like http://www.assotech.in/ have come up with these assured return schemes where the investors are allowed to receive annual returns on their investments at a fixed rate. The rate varies within the range of about 12 to 15 percent. Hence, investment in Assured Return Plan Noida or Delhi NCR is obviously a better option for the investors than putting their money in the bank fixed deposits, where the rate of return is generally not more than 10 percent. Again, for the developers also this is a better option than borrowing from banks who are lending at not less than 18 percent interest rates.

This is not the only benefit you derive from investing in a commercial property in Noida or Delhi NCR. Besides the assured return on investment you get capital appreciation on the value of the property. This is the why it is a dual benefit investment option in real estate sector for the investors. Seeing this advantage large numbers of investors are crowding in the real estate industry of Delhi and Noida belt.

Moreover, investments in the commercial properties have also increased because of the high returns from serviced apartments in Noida and Delhi NCR. It is a lucrative investment option for the real estate investors because of the high demand for serviced apartments. Serviced apartments are furnished accommodations which are generally let out to the executives visiting Delhi or Noida region for business purposes. Another kind of commercial property which has gained importance over the last few years is the studio apartments in Noida and Delhi region. These are compact living units with the living room, kitchen and the bedroom arranged within a little space. Yet they are not messy and they are perfect for a single person’s living. Since there are many working individuals living alone in cities like Delhi NCR, Noida, Faridabad and nearby areas studio apartments have gained lots of importance. The returns from such apartments as rent are quite high and are popular among investors. Renowned developers of Noida and Delhi like http://www.assotech.in/ have options for investment in such commercial properties.